Brand identity is vital in today’s business world. The brand projects the type of value you’re adding to the market to entice the customers. The name, logo, tone, tagline, typeface all play a huge role in the type of image you want to project to your clients. It is in that spirit that today we feature tips on how to manage your brand’s online reputation:
People often claim that there is no such thing as bad publicity. Wrong. As a brand and business, you should always strive to maintain a great reputation. Sure, many people might argue that bad reputation will get you publicity, which is true but then ask yourself: how many businesses or customers will want to conduct business dealings with a company in the news for all the wrong reasons? Therefore, focus on having a Reputation Defender and making the reviews and news for being an expert and a leader in your field of expertise.
- Build Connections With Your Customers
Personalize every business transaction with your customers both online or offline to give them a positive experience. Building relationships make people feel good about your brand. When the customers are appreciated, they are likely to come back to offer you more business and will likely recommend your brand to their colleagues and acquaintances.
- Accept Criticism Well
We live in a world where you cannot satisfy everybody all the time. It is likely that your business will receive negative feedback from a customer along the way. If this happens, always be prepared, take in the critic and have a system that will address the complaints. Being defensive about critic will create a bad reputation which will keep customers away from your brand. However, projecting openness redeems the brand and retains the customer.
- Update Content On Your Online Platforms
Manage content in both your website and social media platforms. Regularly post events and news on new products, services or promotions. Dormant online platforms rarely get any new visitors. Regularly updating content will not only help your brand remain relevant online but will help maintain and generate new users.
We believe that the tips above when put into practice will help boost your brand’s reputation and achieve the kind of perception you want for your brand.