EOS (Evolution of Smooth) has singlehandedly boosted sales in the oral care industry. The company sells about 1 million units every week and the future of EOS looks very promising, since the lip care market is expected to increase significantly around the world by the year 2020. EOS brand specializes in organic products, and the public’s demand for natural personal care items has contributed to the overall success of the company.
Sanjiv Mehra, one of the founders of EOS, states on a Fast Company interview that not talking about the company’s success, especially in the beginning stages, was intentional. Mehra says that when EOS lip balm was just a small startup, they wanted to devote their attention to creating and distributing quality products. Mehra also states that as the company has grown, it has become more of a priority for EOS customers to know about the company’s values and standards.
About ten years ago, Mehra, who previously worked for large companies Unilever and PepsiCo, partnered with Jonathan Teller and Craig Dubitsky to think about ways to make an impact on the beauty aisles of drug stores. Dubitsky left the company before the EOS launch to manage Hello Products, an oral care company.
Teller states that the lip balm industry seemed like the right place for innovation, since the majority or products in this category weren’t that different from the ones that were manufactured 100 years before. A number of brands were focused on cutting costs to compete with other brands according to price, and Teller saw this as an opportunity for EOS to stand out. EOS products are available online on racked.com and on http://www.ebay.com/bhp/eos-lip-balm.