Norman Pattiz is the Executive Chairman of PodcastOne. He currently lives in Beverly Hills with his wife, Mary Turner Pattiz. In the May 2016 Global Change Makers (an issue of Forbes magazine), Norman Pattiz was featured. In the magazine, Pattiz was recognized as the valuable key to his money-making media.
Norman has an experience of over 40 years in radio syndication. Norman founded PodcastOne due to the tremendous opportunities in the audio-on-demand industry. The company quickly grew and became one of the top distributors of audio-on-demand programming. Currently, some of the brands and personalities managed by PodcastOne are Shaquille O’Neal, Steve Austin, Chris Jericho, and Adam Carolla.
Additionally, apart from founding PodcastOne, Norman has also founded other companies. One of the firms is Westwood One. Westwood One, under the leadership of Norman, became America’s leading supplier of traffic programming sports, talk, news, and entertainment to the Broadcast Industry.
Westwood One managed, owned, or provided their services to Broadcast Organizations like CBS News, NBC radio networks, and NFL Football. Moreover, other broadcast firms include the Mutual Broadcasting System, NCAA Basketball, The Super Bowl, and March Madness. Also, Westwood One provided their services to both the Summer and Winter Olympic Games, and a broad variety of syndicated talk, and music shows.
According to Bloomberg, another company founded by Norman Pattiz is Courtside Entertainment Group. Apart from broadcasting activities, Pattiv functions as the chairman of Los Alamos National Security Laboratories, and Lawrence Livermore. Besides, Norman is an associate in the Pacific Council on International Relations, and the Council of Foreign Relations.
On February 9, 2017, Norman together with Edison Research Vice President of Strategy Tom Webster publicized the results of a series of extensive studies. The study was to find out the impact of podcast advertising to the society.
The results were obtained from advertising tests with five main national consumer brands across five various service categories, and products. From the study, it was noted that over 60 percent of podcast listeners indicated a particular grocery post-campaign. The percentage obtained was up from 7 percent from the pre-study.
Additionally, another finding noted from the study was that in the post-study, over 33 percent of respondents had a positive opinion of an automobile aftermarket product. The percentage was up from 18 percent obtained in the pre-study. Moreover, it was also noted that the awareness of a particular campaign message for an automobile aftermarket product rose by 60 percent when compared to the pre-study.
Also, it was noted that the awareness of a particular campaign message for a casual dining restaurant rose by 76 percent when compared to the pre-study. For more information about the study go to http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-results-of-networks-brand-lift