Bad news spreads like wild fire. Ask people about bad customer service and you’ll not find a shortage of stories with the utmost detail of a situation that didn’t go in their favor. With the internet, bad reputations will go viral, causing a business to fall out of favor in a hurry. The article 5 Tips for Effective Online Reputation Management gives responsible advice for dealing with what the internet is saying about a business.
These tips are practical, simple, and can apply to any business. Tips like “Know What’s Going on with Brand Yourself” and “Don’t Respond Immediately to Bad Press” can seem like obvious ideas, however they are quick and to the point and should be noted that even a simple bad “spark” can set a brand reputation ablaze with negativity. It’s a good idea to review even the basics of online reputation such as “Admit Mistakes and Commit to Fix them”. This article points out tips that can help any business or brand from a start up to a giant.
Ideas such as “Keep Your Site and Social Updated” can seem outdated but it’s equally important to monitor the brands site, especially in conjunction with knowing how the brand is doing. Numbers on a spreadsheet will look nice but the customer perception will mark how long the business will last. Not knowing much about online reputation, this article was a great way to start learning how to handle presence online with a brand. Short read, quick and to the point, read Miranda Marquit’s article on 5 Tips for Effective Online Reputation