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Category: Business Partnership

Mike Baur: An Entrepreneur You Can Trust On

Mike Baur is not just an ordinary Swiss businessman; he is also an entrepreneur as well. Mike is also a managing partner and co-founder of Swiss Startup Factory. The SSUF started its operation in 2014 driven by ambitions to make international companies that disrupt the prevailing norms, business, and products models. The core business of SSUF is a three-month program that offers early-stage startups with services, coaching, financing, office space, mentoring, and access to a large investor and entrepreneurial network.



Mike had worked in banking for over two decades including for Clariden Leu and UBS. He quit starting investing in different startup companies before co-founding the SSUF with a couple of other brilliant minds, Oliver Walzer and Max Meister. Mike participated as a jury member as well at the START Summiteer, and establish pitching contest of St Gallen University. In January 2016, Mike had become deputy managing director for CTI when SSUF partnered with it. In early 2016, Mike led SSUF through its accelerator program with Goldbach Group, as well as its joint venture with Fintech Fusion in the initial months of 2016. In December 2016, the Wall Street Journal profiled his early career to startup and entrepreneurship investments.



He lived at Friborg region because he feels that he is still strongly connected with his hometown. Since the younger age, Baur was a fan of banking and finance. Therefore, he turned his passion for banking and finance and chose the pathway of finance towards a bright future. Because he discovered the path early, he began learning about that since his childhood. So, when he stepped into his professional life, he was full of the knowledge and skills that an individual needs to rise in banking and finance sector. He started his banking career as a bank apprenticeship and due to his hard working became the co-founder of SSUF.



He knew that no doubt skills and experience play a vital role in achieving a goal, but without proper education, he would not be able to achieve what he is planning to. So, he took his formal education from the University of Economics and Administration and gained the necessary theoretical knowledge in addition to the higher management education at the University of Rochester New York and the University of Berne. He invested an adequate amount of time in the young Swiss entrepreneurship and supported many Swiss start-ups both as a coach and through finance.




Slyce and Shoe Carnival Collaborate to Launch a Convenient Visual Search Technology

Recently, Slyce, a leading platform for visual product search announced that it had officially launched visual search functionality. It launched this functionality in partnership with Shoe Carnival, a premier US footwear and accessories retailer. This information was originally reported on Marketwired.

The integrated and fully automated 3D visual search technology allows mobile users visiting to acquire the footwear that they need. They perform this action by taking a picture of any footwear from the real world or from other sources such as magazine. Subsequently, the mobile visitors are presented with the exact product or one that closely resembles it from the extensive product line offered by Shoe Carnival. With a few clicks, they can purchase the products.

Kent Zimmerman, the VP of e-commerce for Shoe Carnival noted that they were excited to launch the visual search functionality in collaboration with Slyce. He also added that mobile was a huge part of their multi-channel strategy. Zimmerman pointed out that they were always looking for innovative ways in addition to offering their clients with the best shopping experience. Shoe Carnival is one of the leading U.S. footwear retailers. It runs 400 stores across 34 states and Puerto Rico. Its headquarters are located in Evansville, IN.

According to Slyce’s CEO, Elfenbein, the partnership between Slyce and Shoe Carnival symbolizes another remarkable milestone for Slyce. This is because it is among the initial, large scale and fully automated visual search deployments within the marketplace. It only requires one snap and no additional data input from the user. Additionally, with its swift response, it provides an exceptionally simple and intuitive experience for the users. Slyce will draw revenues from the contract via monthly recurring service fees and software licensing according to the present pricing model over the contract period.

About Slyce

Slyce is a Toronto based firm that delivers premier visual search technologies. Currently, its focus is on offering strong sales channel for key retailers and their clients. Consumers can use Slyce services from different locations. Consumers need to take photos of the product that they desire by using their mobile gadgets. Thereafter, they need to initiate the visual search that has the capability of recognizing a product immediately.

Slyce is the absolute visual search solution that allows clients to search and activate what they see and touch. Slyce is changing the future of commerce and internet use in addition to setting new standards of engaging with the customers. Cameron Chell established Slyce. Presently, its technology is used by leading retail brands like Tilly’s, Neiman Marcus and Urban Outfitters.