Why Marrying Technology and Fashion is a Good Idea According to Christopher Burch
Over the last couple of decades, the fashion industry has changed in tandem with technological advancements. The two industries have grown together in a fascinating journey beautifully outlined by Christopher Burch, a fashion enthusiast. Burch is confident that understanding the advances made in the past is key to anticipating what the future holds for the two industries.
The Past and Present
In the 70’s, everybody owned or wanted to own a boom box because it not only allowed music lovers to carry their favorite music around but was also a fashion statement. In the 80’s movies cemented the boom box as a household product but during the 90’s it was replaced by walkmans that were smaller and easier to carry around. Presently, smartphones and iPods allow people to store their favorite music and take it everywhere.
Today, fashion designers are using technology to come up with innovative designs that are fashionable, functional, and safer. A good example is the work of a Dutch designer called Anouk Wipprecht who has created drink making dresses (DareDroid) and self-painting dresses (Pseudomorphs) by marrying fashion and technology.
What the Future Holds
Future fashion designs will be safer and have more practical uses. Anna Haupt and her colleague Terese Alstin have already created a fashionable bike protective neckwear that deploys airbags during a crash. This will protect cyclists’ heads from impact better than helmets. Another pair of fashion designers, Ashwin and Kevin Cannon have developed firefighter Frontline Gloves that make it easier for firefighters to communicate during fires.
Fashion and Technology Work Together
Fashion is a perfect platform for promoting technology. Diane Von Furstenberg, a top fashion designer, proved this point when she featured the Google Glass on her catwalk. Since fashion shows are known to promote the latest trends and styles, technology can benefit a lot from the awareness that these shows bring.
Christopher Burch is the Chief Executive Officer of Burch Creative Capital, a company he founded. He is an active investor with stakes in different businesses that span several industries. He also founded a luxury fashion brand called Tory Burch. Burch has always been drawn to branding and the power it has in sales and marketing.
During his 40-plus years in entrepreneurship and the financial investment industry, Burch has supported over 50 companies. He combines an intuitive comprehension of consumer behavior with direct and international sourcing experience in all his endeavors. His diverse investment portfolio includes exciting brands like Cocoon9, Poppin, Nihiwatu, and ED by Ellen DeGeneres.