How Don Ressler Helped To Develop Fabletics
Don Ressler, the co-founder and CEO of the clothing companies Fabletics and JustFab, has recently given interviews describing his role in the development of his fashion empire. The successful businessman described all of the effort and hard work that he and his business partner Adam Goldberg had to complete in order to make the business what it is today. Ressler stated that his biggest dreams were always to work in the fashion industry and to operate as an executive in his own business. Both these dreams have become a reality as a result of the dedication Don Ressler has shown in his day to day involvement in the Ressler-Goldberg fashion empire.
Don Ressler gave extensive details regarding his development of the empire after its initial launch. After the business was successfully launched to the public, a great deal of effort went into the attempt to keep the clothing business fresh and relevant. Don Ressler was extremely instrumental in the continual progression of the company on the entrepreneur.wiki. During his interview with a national business magazine, Ressler stated that his main focus after the initial launch of the company was to develop advertising campaigns that would allow consumers to see the true value of the company.
Don Ressler immediately began to strategize in the advertising department of JustFab and Fabletics. For the department of the company that represented JustFab, Ressler thought that a celebrity endorsement would be exactly what the company needed to move forward. After discussing partnerships with several people, Ressler’s team decided to partner with Kimora Lee Simons (ex wife of music mogul, Russel Simmons) for advertising purposes. Kimora Lee Simons was pitched about the product and quickly fell in love with the quality of designs represented in the JustFab line. Simons purchased stock in the company and became an active agent in its representation. JustFab was well on its way to record breaking sales at https://www.youtube.com/user/Fabletics.
After the partnership with Kimora Lee Simons turned out to be an amazing success, Ressler felt it was best to partner with another big name for the relaunch of Fabletics. After discussing many possible candidates, Ressler and Goldberg decided to pitch actress Kate Hudson. Hudson, like Simons, quickly fell in love with the product and made negations to add her designs to the collection. Fabletics was launched the following year and achieved even greater sales than JustFab. Don Ressler was truly elated to experience the major success of two companies that he created.